First, the widespread initial acceptance of this genre of paperback books, without extensive formal advertising or other forms of " publisher-push," is due to extensive interpersonal communication among consumers. Schnaars, Baruch College (CUNY)Ĭonsumers of one type of popular culture product, the historical romance novel, are investigated and two preliminary findings emerge. ![]() THE CONSUMPTION OF HISTORICAL ROMANCE NOVELS: CONSUMER AESTHETICS IN POPULAR LITERATURE ![]() Symbolic Consumer Behavior, 1981 Pages 46-51 Holbrook, New York, NY : Association for Consumer Research, Pages: 46-51. Schnaars (1981) ,"The Consumption of Historical Romance Novels: Consumer Aesthetics in Popular Literature", in SV - Symbolic Consumer Behavior, eds.
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